Samsung's Galaxy S6 and S6 Edge go on sale in the US today at 12.00pm ET, with the South Korean manufacturer predicting record sales for its new flagship devices. Samsung certainly needs a boost, with relatively sluggish sales for the Galaxy S5 dragging down its revenue and profit in the last quarter. However, after positive reviews
across the board for the S6 and S6 Edge, some analysts are expecting
the new devices to sell as much 50 million units in 2015 alone. "We
expect the sales volume to hit the highest record ever among the Galaxy
series," said Lee Sang-chul, Samsung's head of mobile marketing.
Samsung also seems bullish about the prospects of the S6 Edge. The company's head of mobile, JK Shin, told press that
demand for the Edge was outstripping supply, thanks to both increased
orders from carriers and the difficulty of manufacturing the Edge's curved screen.
Of course, not being able to keep up with demand does not necessarily
mean that demand is exceptionally high — it says more about launch
inventory than future sales — but even a relatively small number of
extra sales for the S6 Edge would be good news for Samsung thanks to its
higher price point (an extra $100).
Although the S6 and S6 Edge go on sale today in the US , UK, Germany,
and France, customers in other markets — especially in Asia and Africa —
will have to wait at least a week to get their hands on one. To add to the fanfare of the occasion, Samsung says it will be "rolling out the S carpet"
for the devices, with certain venues offering customers the opportunity
to transfer data from their old phone to their new one on the spot.
image credit:AFP
source: theverge and sumsung
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