Xiaomi is broadening its horizons in India with the news that its Mi
devices will be available through two of the country’s major e-commerce
sites, and offline retailers there for the first time.
The Chinese company initially entered India via an exclusive retail partnership with Flipkart,
but, after selling one million devices in its first five months, it is
broadening its distribution to reach more consumers and drive increased
sales. First up, customers will be able to buy devices from The Mobile Store‘s 800 outlets across India, as well as stores from operator Airtel — that’s according to Manu Jain, the head of Xiaomi India.
Finally, Xiaomi will stop requiring users to pre-register for its flash
sales. The system, while frustrating for users, is designed to ensure
Xiaomi only sells stock that it actually has. The fact that it is being
lifted — coupled with these new retail partners — suggests the company
has a far larger allocation of phones. Good news for frustrated,
would-be Mi phone owners in India.
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