Musicians including Beyoncé and Madonna show support for rapper as he overhauls service designed to make more money for artists.
Many musicians turned their profile pictures turquoise and encouraged
their followers to do the same and share the hashtag #TIDALforALL to
promote the new music portal Jay Z launched on Tuesday.
The
hip-hop star began it himself by writing on Twitter, "The Tides They
Are-A Changing' #TIDALforALL" and his pal West added, "Together, we can
turn the tide and make music history. Start by turning your profile
picture blue. #TIDALforALL."
Tidal doesn't have Swift's most recent album, 1989, but it does have her songs We Are Never Ever Getting Back Together, I Knew You Were Trouble and access to her entire Red album, which Spotify does not have.
Many
in the music industry have compared Tidal to United Artists, the film
studio founded by Charlie Chaplin, D.W. Griffith, Douglas Fairbanks Jr.
and Mary Pickford. More than a dozen artists, including Alicia Keys,
Jack White, Usher, West and Daft Punk were introduced as owners of the
company at its star-studded event in New York that underscored the
artist-friendly approach of Tidal.
Jay Z, born Shawn Carter, is
pursuing exclusive deals with artists, some of whom have bemoaned the
thin payments they receive from rival streaming services, according to
senior record label executives with knowledge of the discussions.
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