It took Facebook a little over a year since the acquisition of WhatsApp to start incorporating
its new asset into Facebook’s platform. On Saturday, we learned that
Facebook has begun testing a new feature in its Facebook for Android app
(Version 31.0.0.7.13) that includes the first major integration of WhatsApp.
As you can see in the images above, Facebook has added a “Send” button with
the familiar WhatsApp icon as a part of the status actions buttons that appear
under each status update. The new button appears on the right side (for
left-to-right languages) for some users in the most recent version of the
Facebook for Android app.
at Facebook and WhatsApp work closely together to enhance each other’s
capabilities. Back in the day it was Jan Koum, WhatsApp’s co-founder and CEO,
who promised users after the acquisition that nothing was going
to change and that WhatsApp would keep operating independently.
Up until today, we hadn’t observed any integration between the two
platforms. On the contrary, we’ve seen Facebook keep pushing its Messenger
platform, especially with its latest announcement at F8.
Now that this is out, we believe that this is merely a first step
towards connecting the two platforms in order to sustain growth and take
control of the messaging market together. According to unconfirmed rumors,
teams from both companies are already working on a deeper integration that
will include the ability to send messages between Facebook Messenger and
WhatsApp.
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