Late last week Finnish mobile startup Jolla launched a crowdfunding campaign for a tablet
running its open source Sailfish OS, smashing past its initial funding
goal of $380,000 in a couple of hours. It has since pushed past the $1
million mark, with around $1.18M now pledged from more than 7,370
backers of the Indiegogo campaign.
Speaking in an interview
with TechCrunch prior to the campaign kicking off Jolla co-founder Marc
Dillon was bullish. “I think we’re going to sell out,” he said. “I
believe that we will quickly see the small initial targets, we will put
up some stretch goals. I think that we’re going to sell a lot of
tablets.”
Well, Dillon certainly wasn’t underestimating the appetite for tablet
device running open source software. Sailfish’s trump card is arguably
compatibility with Android, meaning devices running the OS are not
limited to the sub-set of native Sailfish apps, but can also run Android
apps — greatly expanding the software ecosystem users are able to tap
into.
It’s a ‘cake and eat’ it type approach for a startup whose initial
pitch was about building a different kind of mobile device — i.e.
different to the dominant Android platform. But given Android’s commanding grip on the mobile space, app compatibility is a savvy strategy for a mobile underdog.
To celebrate passing the $1 million funding mark Jolla has also temporarily cut the price of its extant mobile device, a smartphone, by €100 to European buyers purchasing it via its online shop. The discount offer — of €249 for the smartphone — expires on or before next Tuesday. The phone went on sale this time last year, kicking off to buyers in Finland.
Jolla’s Tablet, meanwhile, is due to ship to backers around the middle of next year.
source:TechCrunch.
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